Bridal fairs and expos are a cost-effective way for wedding suppliers to reach their target customer base. Brides are usually together with their family and friends. Mostly, these brides have already started planning their weddings, which means they are ready to avail your services. Hence, it is necessary to make the most of the bridal fair experience.
Since wedding expos are usually held in large trade show venues, like the Tent at Enderun Colleges, you usually have to compete with a lot of other suppliers to gain attention. One of the best ways to attract interest from potential clients is to have an eye-catching booth. Here are a few ideas that will help your booth standout:
Use visual presentations
Familiarize the attendees with your previous works and projects by showcasing these through audio video presentations or slide shows. Doing this will make it easier for them to encapsulate the quality of your services and give them an idea of the roster of clients you have worked with.
Up your freebie takeaway game
To gain further attention from prospect clients, take your booth activity into a whole new level. Create a roulette game and let the attendees spin their luck for a freebie takeaway. You can prepare eco-bags, shirts, calendars or pens. Make sure these items have your logo imprints for further brand recognition.
Choose corner booths
Always opt for corner spaces when deciding your booth area. Placing your booth on corners makes it easier for brides to see you because they are able to view you from two directions. It also helps you to utilize your space since it is not as stuffy and enclosed as those vendors situated in between.
Display one focal item
If you are a gown designer, you can ideally put about three of your creations and position them in the center of the booth. By displaying a focal item, attendees can conveniently grasp the idea of your services. Also, they can easily decide to book you if they are able to spot and touch your works and pieces. It even gives you a leverage because showcasing your works means you are confident in giving quality outputs to your prospect clients.
Do not clutter the booth
Avoid bringing in unnecessary materials that can only take up space in your booth. Take note that people tend to roam around inside it. Make sure there’s enough space for inquiries and sit-down bookings. Give them the comfort they need to freely move around.
Utilize your logo and logo colors as possible
As much as possible, make your booth thematic in the sense that its design aligns with the colors of your brand. Since it’s a wedding expo, you can try to incorporate whites and creams, even silvers, in your booth colors. Do not overdo it, though. Try to mix and match and see if it blends well. Utilizing your colors increases your chance for a higher brand recall.
Optimize your booth for social media
Once everything is set up accordingly, determine whether your booth is social media ready. With today’s digital technology, it is guaranteed that brides would love to take pictures of all things they have seen during the fair. Take this advantage by putting together the most Instagram-worthy elements and pieces in your booth design. You can also create an event hashtag so brides have a more personal feel toward your services.
If you are in search of an event space in Manila for your next social gathering, Enderun Events offers exceptional facilities that guarantee an unforgettable and memorable experience. Not only will you have the best time of your life, your guests will surely have to.
